As part of an 18-month Brand Repositioning project, we have been instrumental in helping Harsco, a global industrial company, rename and reposition Metals & Minerals, the largest of its three divisions, to become Harsco Environmental.
The launch of the repositioned brand included a global brand audit as well as the redesign of both the Corporate and Environmental websites, all communication materials - from advertising to internal communications - and both the corporate and environmental stationery and commercial proposals. Also included in the rebrand was an animation for the Environmental website, the art direction of an Environmental Innovation video and an extensive communication pack that included an Ethos brochure, a Products & Services brochure and a poster which unfolds impactful stories about the people under the hard hats.
Repositioning the brand is the stepping stone towards achieving the much bigger Corporate vision of becoming one of the world’s truly unique and effective environmental solutions companies. While Harsco realise that on their own they cannot change the world, they are ‘MAKING A WORLD OF DIFFERENCE™, and this new strapline galvanizes the brand direction and the visual style of the brand, conveyed through all subsequent communication collateral.