Harsco Environmental

Brand Development

From heavy industry to a cleaner environment

 

As part of an 18-month Brand Repositioning project, we have been instrumental in helping Harsco, a global industrial company, rename and reposition Metals & Minerals, the largest of its three divisions, to become Harsco Environmental.

 

The launch of the repositioned brand included a global brand audit as well as the redesign of both the Corporate and Environmental websites, all communication materials - from advertising to internal communications - and both the corporate and environmental stationery and commercial proposals. Also included in the rebrand was an animation for the Environmental website, the art direction of an Environmental Innovation video and an extensive communication pack that included an Ethos brochure, a Products & Services brochure and a poster which unfolds impactful stories about the people under the hard hats.

 

Repositioning the brand is the stepping stone towards achieving the much bigger Corporate vision of becoming one of the world’s truly unique and effective environmental solutions companies. While Harsco realise that on their own they cannot change the world, they are ‘MAKING A WORLD OF DIFFERENCE™, and this new strapline galvanizes the brand direction and the visual style of the brand, conveyed through all subsequent communication collateral.

Harsco environmental - ethos brochure

Harsco environmental - product & Services brochure

Harsco environmental - people poster

BRAND CULTURE COMMUNICATION

Splash of Paint, Sulhamstead, Reading, Berkshire RG7 4BB

01189 323 566 | info@splashofpaint.com

Designed and produced by Splash of Paint © 2020

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Splash of Paint, Sulhamstead, Reading, Berkshire RG7 4BB

01189 323 566 | info@splashofpaint.com

Designed and produced by Splash of Paint © 2020

Splash of Paint, Sulhamstead, Reading, Berkshire RG7 4BB

01189 323 566 | info@splashofpaint.com

Designed and produced by Splash of Paint © 2020

BRAND CULTURE COMMUNICATION

Splash of Paint, Sulhamstead, Reading, Berkshire RG7 4BB

01189 323 566

info@splashofpaint.com

 

Designed and produced by Splash of Paint © 2020

BRAND CULTURE COMMUNICATION

Splash of Paint, Sulhamstead,

Reading, Berkshire RG7 4BB

01189 323 566

info@splashofpaint.com

 

Designed and produced by Splash of Paint © 2020

Splash of Paint, Sulhamstead,

Reading, Berkshire RG7 4BB

01189 323 566

info@splashofpaint.com

 

Designed and produced by Splash of Paint © 2020

BRAND CULTURE COMMUNICATION

BRAND CULTURE COMMUNICATION

Splash of Paint, Sulhamstead,

Reading, Berkshire RG7 4BB

01189 323 566

info@splashofpaint.com

 

Designed and produced by Splash of Paint © 2020

BRAND CULTURE COMMUNICATION

Harsco Environmental

Brand Development

BRAND CULTURE COMMUNICATION